Topic

INTRODUCTION TOP PSYCHOLOGY (GSS 1003)

TEMASEK HUMANITIES & SOCIAL SCIENCES SCHOOL (HSS)

TEMASEK POLYTECHNIC

GROUP PROJECT PROPOSAL FORM

REVIEW & PRESENTATION OF ADVERTISEMENT

Critique of the Advertisement and explain how the advertiser have utilised these 4 psychological concepts: “Learning”, “Memory”, “Motivation” & “Social Psychology” | Introduction:About McDonald’sFrom a neighbourhood restaurant established in Des Plaines, Illinois in 1955 McDonalds now has more than 30,000 restaurants in more than 100 countries worldwide. The McDonald's Corporation is the world's largest quick service restaurant chain. There are over 30,000 McDonald's restaurants in more than 100 countries serving an average of 50 million people daily. McDonald's opened its first restaurant in Singapore in 1979. Today, over 110 McDonald's restaurants across the island serve 1.2 million customers every week. 7,000 employees keep the McDonald's restaurants running smoothly. McDonald's "I'm lovin' it!" is a celebration of life: a global tagline dedicated to the millions of McDonald's customers who make the best of every moment. "I'm lovin' it!" focuses on the optimism and enthusiasm that mark great times and enriching discoveries.About the advertisementThe advertisement has used the peripheral route processing where shows two males talking about the Monopoly Game which McDonalds is currently promoting. They talk about winning one of the grand prizes for which they are only short of one more sticker in order to win it. The girl sitting opposite them, who overheard their conversation, realises that she has that missing sticker which they need. The two males then try to persuade her to give them the sticker.Brand/Model of Commercial:McDonalds Monopoly Advertisement (http://www.youtube.com/watch?v=ESGuLpUgHX8)Target audience: Monopoly game fans, people who love to eat McDonalds, working adults who want a quick meal, Learning:Learning is a relatively permanent change in behavior...