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HBH 323 Individual research report
8+8+8+7+6+4 = 41
Company: The Body Shop Home country: Australia Proposed host country: China
Compiled by: Matthew Marks Word count: 3489
Expansion: The Body Shop into China
Page 1
Contents:
Page number 1.0 Executive summary......................................................................................................3
1.0 Introduction.....................................................................................................4 1.1 Company description & background..............................................................4-5
2.0 Rationale behind the selection of China....................................................................5-6
3.0 Evaluation of cultural differences.............................................................................6-8
3.1 Implications for IHRM.................................................................................9-10
4.0 Human Resource function: Negotiation................................................................10-12
4.1 ‘Guanxi’ legal and ethical implications......................................................12-13 4.2 Human resource function: Expatriation/Repatriation...............................13-14 5.0 Recommendations...............................................................................................14-16
6.0 Conclusion...........................................................................................................16-17 7.0 References...........................................................................................................18-20
Expansion: The Body Shop into China
Page 2
1.0
Executive summary
The following report is a theoretical paper related to the expansion by local businesses into the international market. The chosen company in this case was already a multinational organisation that was yet to enter one of the largest and largely untapped markets in the...