Step Analysis

had few ideas on the PESTEL & SWOT analysis, could u provide anymore. tanhkyou

PESTEL analysis of Asda

Political

Competition commission

Competitive industry

The National Minimum Wage

Economic

Assisting people entering and re-entering the job market

Maximise the contribution of local and regional economies

Disposable income

Social

Lifestyle

Charity – benefits to the community

Technological

Self-scanning

Electronic point of scale

Chip & Pin

Environmental

Pursuing environmentally friendly strategies i.e. focused on recycling

Legal

Health & Safety

Data protection

Working hours restriction

Challenge 21

SWOT analysis of Asda

Strengths

Powerful retail brand and good position in the market

Pursue low pricing strategy

Wide range of products

Number of stores increasing

Financial resources

Weaknesses

Opportunities

To take over, merge or form strategic alliances with other global retailer i.e. Europe or china.

Threats

May face threats from Sainsbury’s, since their market share (16.5%) is not far from Asda’s market share, which is 16.8%.

Posted by: stevea Accepted Answer

3/14/2007 at 2:49 PM

Here’s a few extra’s – ASDA was the darling of the North until it was taken over by Wal-Mart! It’s still a fine supermarket, but could do with Archie Norman going back to run it. I don’t know where you’d factor the last piece of opinion into PESTEL, but under SWOT it comes under Weaknesses and Opportunities!!

Political: New labour hates Wal-Mart. ASDA didn’t employ people at the minimum wage until the take over. It has been voted one of the best companies to work for in the past and it isn’t any longer in the top 100.

Economic: Driver in the local economy – one of the few supermarkets to offer local suppliers. Referral programme offering commission for website owners.

Social: I think that your listed benefits are becoming historic listed benefits! Wal-Mart is not renowned for its social conscience.

Technological:...