Muslim Commercial Bank

1.0. Introduction

MCB Bank is the leading bank in Pakistan incorporated in 1947 and provides the banking services in Pakistan. MCB bank has more than the 4million customers with the help of 1000 branches and 550 ATM’s. During the last 15 year the bank grows remarkably and show growth through improving service quality, technology and people.

2.0. SWOT Analysis of MCB Bank Limited

2.1 Strength

The strength of the MCB Bank is given as follow.

2.1.1 Diverse Range of Services

MCB Bank limited has strength that it provides the diverse range of unique services to its customers, like MCB mobile banking, SMS banking services for its customers. These services are unique and new in Pakistan because no other services of like this are provide by other bank in Pakistan.

2.1.2 Strongest Bank in Pakistan

MCB Bank is the strongest bank and strongest financial institution in Pakistan and recently it is awarded by Singapore “The Qatar Financial Centre (QFC) Asian Banker Leadership Achievement Award 2010” due to its excellence performance in financial sector.

2.1.3 Part of Nishat Group, Pakistan

MCB Bank is the largest bank in Pakistan and is part of the Nishat Group of Pakistan which is biggest industrial and conglomerate of 21 companies in Pakistan. The chairman of the Nishat Group is (Mian Muhammad Mansha) who is the richest person of Pakistan.

2.1.4 Largest Network of ATM’s

The MCB Bank has the largest network of ATM’s in Pakistan and it has unique strength in provision of banking that It provide banking in rural areas where there is no other bank is providing. In 2010 the branches if MCB are increase by 143% as compare to 2009 year.

2.1.5 Low Cost Services

The MCB Bank has the strength in term of low cost competitive priorities that is provide the financial and banking services to the its customer in low cost and in time of financial crunch and high rate of unemployment the MCB is still attracting the customer with this strategy. (Khanna, 2007. pp. 14)

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