Mm522 Project

John Doe

Value PC Service Marketing Plan

MM522

SITUATION ANALYSIS

Value PC service will provide computer consulting, repair, and technical to any size business or home.

Our services will include, but not limited to:

• Networking installation

• Monthly maintenance service

• Upgrade Service and software training

• Software and hardware installation

• Web site development

MARKET SUMMARY

SWOT ANALYSIS

Strengths

• The business has an operational web site where customers have access to log any service request.

• Offer monthly maintenance plan to assure optimal performance and current updates.

• All service calls are performed at customer’s store front or residence.

• Will accept various payment methods like all major credit cards, checks, and pay pal

Weaknesses

• Lack of cash flow and funding

• Lack of company brand awareness

• Non-existence store front where customer has the ability to drop off equipment

• Family own business so growth is limited

• Limited operating hours

• Lack of marketing experience

Opportunities

• Offer affordable monthly service plan to maintain optimal performance and upgrades on business PCs.

• Market local businesses and promote the service within the targeted area as the guy next door.

• Minimal overhead so may offer Affordable and competitive prices for services

Threats

• Company start up is inexpensive with minimal overhead making it easy for competitors to enter market

• Loss of business due to cut backs resulting from bad economic times

• Competitor target small market with promotion s which will create intense price war.

COMPETITION

Value PC repair will have other small PC repair firms as competitors but the biggest threat will be Best Buy’s Geek Squad. The Geek squad began offering computer repair but throughout time they’ve expanded to also service TVs,...