John Nash

1. Executive Summary

The problem that John Nash is faced with is the decision on whether or not he should create a website for his company, Nash Jewelers. The purpose of the website would be for marketing purposes and/or a way to sell merchandise. The concerns that he has are will this website change the way customers view Nash Jewelers, which is known as a quality jewelry dealer. Selling merchandise online will open up a whole new market of competition. It will increase the competition from a local market to a worldwide market. Thus, making it tougher to come out and stay on top. A second problem is whether John should introduce a new computer system that would allow his customers to design their own jewelry. It is a costly proposal, but would it be beneficial in the long run. A final problem John faces is how to go about advertising on the internet. There is a potential to earn a lot of money from online advertising, but the ads must be placed on the appropriate sites and the advertisements should reflect the style of the company so their image is not compromised.

Our recommended plan of action is have a company website up and running by the fall for Nash Jewelers. This site will give some information about the company and show what they have to offer. To help advertise the website to possible customers, they will be using banner advertisements on other websites that will help lead potential customers in Nash Jewelers direction. By having this website, it will prove to customers that the company is aware of all the technological advancements out there, and want to be a real competitor in Canada and around the world. We also plan on using the SWOT analysis during the planning of the website. This will help to analyze our competitors and show current trends in the jewelry industry.

2. Statement of the Problem

The main problem facing John Nash is to decide if the company website for Nash Jewellers should be used as marketing tool, sell merchandise...