Business Report

TV Buddy Shopping

Content Page

Executive Summary……………………………………………………………………………………………3

Background Information……………………………………………………………………………………5

The Company…………………………………………………………………………………………………….6

Products & services……………………………………………………………………………………………7

Current Market …………………………………………………………………………………………………8

Rationale for expanding…………………………………………………………………………………….9

Host Country Profile………………………………………………………………………………………….10

Potential Host Country ………………………………………………………………………………………11

* Legal factors

* Cultural factors

* Economic factors

* Existing competition

* Other factors

New International Target Market

Needs and wants of consumers in the foreign market…………………………………………15

Necessary modifications to the product or service………………………………………………16

Distribution Plan………………………………………………………………………………………………..17

Mode of delivery

Other Logistical Issues

Work citied…………………………………………………………………………………………………………18

Executive Summary

TV Buddy shopping, one of the largest TV shopping channels in Canada, has become dull in growth in recent years as the market has already been saturated. It appears that the market is cluttered with many competitors and the fast developing on-line shopping business has also posed a serious threat to the industry. In face of internal and external adverse situation, TV Buddy shopping tries to find a solution to solve this problem and the company has decided to expand to China, an economic superpower in the next decade.

Under the China government‘s policy in stimulating domestic spending, business growth in retail spending, particularly through television and new internet media, enjoys exponential growth amounting $100 RMB million per day. The above data shows that China has a huge potential market in developing TV shopping business.

The legal, cultural, economic, social and geographical environment in China has offered a very favourable background and provided a window of great market opportunities for TV...