Business Communications Trends

Business Communication Trends

Denise Vick

COM/285

6/20/2011

David Sarnowski

Business Communication Trends

Business communication is paramount to any business’s success. Communication comes in many forms such as emails, memos, correspondence, formal reports and technical reports. Deciding on what type of communication to use for the message you want to send is the first step to a successful communication. Depending on the type of business you work in and determining your target audience will also ensure your success in having the message received and understood. How many emails come into your inbox daily and with just a quick glance you determine whether is it worthy of your time? Once that email gets buried by additional emails, the chances of the communication being successful are slim at best.

Depending on whether you communication will be going to internal or external customers also plays a vital role in the success of the message. Internal customers consist of: co-workers, managers, administrative staff and high level officers. External communications include those contacts outside the company such as customers, stockholders and the general public.

The types of messages that companies use to communicate are now being reviewed more thoroughly to determine the actual strength of the communication tool used. Companies cannot afford to set back and assume that the communication types they have used in the past are working in today’s mobile society of workers who can send and receive message virtually anywhere.

Collaborations will become more sophisticated due to social media. Trends in communication are headed directly at social media networks. Companies will have to embrace the likes of Facebook, Twitter and others if they want to be competitive in today’s business world. Human resources can use this type of media to recruit great talent to their company and to help grow their culture. Marketing professionals will use it to engage and...